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Marketing Plan for Restaurant in COVID Pandemic

 Marketing Objectives

 

Goals

To set up an in house delivery delivery team and promote the online ordering of Food and Beverages.  


Marketing Strategies

Usage of delivery of food to the doorstep using packages with extra healthy guidelines.
Increasing the usage of Online ordering and mobile app.  
Tactical Plan
Increasing the no of delivery bikes owned by the restaurant to 25
Advertising on the Mobile app of the restaurant
Providing discounts for repeat buyers on ordering from the mobile app and taking the door step delivery

 
 Expense Budget

Tactic  Cost incurred
 To buy bikes for the restaurant   $  10000
 For extra healthy packing  $    1000
 Advertising campaigns on the mobile app   $      550
 Total Cost for the Marketing Plan  $     11550

 

Drawbacks

Spending a large capital on the deliver bikes at one time is a cost to the company and the Breakeven need to be calculated
Promoting mobile app of the restaurant among people takes time
Adhering to safety guidelines for packing need to be trained for the staff

Monitoring of the Marketing Plan

The monthly sales figures need to be calculated and checked for achieving the financial results
Usage of Mobile app for online ordering must be checked
Repeat buyers need to be captured


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